Wednesday, March 11, 2009

The Greatness that is Yuengling


I need to just pause for a moment and put my perpetual quest for a legitimate entry-level career on hold to talk about the greatest beer company out there. It's called D.G. Yuengling & Son, Inc. This brewery, located in Pottsville, Pa., started in 1829 (the same year President John Quincy Adams left office and Andrew Jackson was sworn in) and is the oldest operating brewing company in the United States, talk about consistency!

When you want to talk about a true American lager, the sheer mention of Yuengling's Traditional Lager is enough to whet anybody's palate. That also comes in light. Other choices they offer include: Premium and Premium Light Beer (a pilsner), Original Black & Tan (another great one), Dark-Brewed Porter, and Lord Chesterfield Ale. My two personal favorites are the Traditional Lager and the Black & Tan.



Primarily distributed in the East and concentrated in Pennsylvania, New Jersey and Delaware, it extends north and east into New York and all the way down the east coast to Florida, where they've opened another brewery. It is also popular westward into Ohio, Tennessee, and Alabama. To ensure consumers of a truly American taste, they use corn from Minnesota and hops from Washington. Despite the great taste of a fine beer, Yuengling is remarkably inexpensive (some places charge around $17.50 or less for a case....about halfway between expensive import beers and Mickey Mantle's Nati Light).

There is a nearby region of the country which is conspicuously absent from their distribution map. New England. My friends from CT and Mass. used to love when I would bring a case or two back to school after being in NJ for the weekend. This is both an outrage and a travesty. Pennsylvania is not too far away from Connecticut, and it's not much further to ship to other parts of New England. There are many people that would love for this to happen. In fact, there is even a Facebook group, called Bring Yuengling to New England with approximately 7,400 members in only a few months of existence. More and more support for this movement is being garnered every day and hopefully the time comes in the not too distant future when they too get to experience the taste of a great American classic.



Join the movement, Yuengling needs to be sold in New England. It's the taste they've been thirsting for.

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